FOOTBALL FOR PEACE

“Football moves the world”

We have been running football-for-social-cohesion programmes in the UK and Rwanda since 2010.

Our founder and CEO, Eric Murangwa Eugene, participates in training sessions, events, and conferences exploring the role of football in building peace and bridging divides.

Our two flagship programmes are Play2Remember (P2R) and Amahoro One Day One Goal.

Play2Remember (P2R)

P2R is the Ishami Foundation’s showcase football event with a clear social goal: fostering commemoration, hope, and unity. It brings together survivors and friends to remember and honour victims of genocide, including the 1994 Genocide against the Tutsi in Rwanda, as well as those affected by mass atrocities worldwide. 

While remembrance is vital, we also recognise that for many survivors—especially those from regions still experiencing conflict—hope is essential. P2R creates a space for healing, where survivors, local communities, corporate partners, and NGOs can connect and learn from one another. 

AMAHORO One Day One Goal

AMAHORO One Day One Goal is the Ishami Foundation’s annual event that harnesses the power of football to promote peacebuilding and celebrate Peace Day (21 September). This initiative showcases sport’s ability to transcend boundaries, build self-esteem, and instill values essential to conflict resolution—such as teamwork, respect, and communication. 

Through our Purposeful Play and Home-Grown Solutions curriculum, AMAHORO One Day One Goal offers a hands-on experience of how sport fosters community resilience. Games like Ndi Umunyarwanda, Umukobwa Arashoboye, and Kubaka Amahoro engage participants in meaningful discussions on peacebuilding, community cohesion, gender equality, women’s empowerment, and active citizenship

More than just a tournament, this event is a dynamic platform showcasing football as a powerful tool for peace and conflict prevention

The impact of our work has been internationally recognised. In 2016, Soccer My Saviour, the story of our founder, was one of three key testimonies highlighted by the International Olympic Committee’s IDSDP campaign Video showcasing how sport fosters peace and reconciliation. In 2017, Eric Murangwa Eugene was awarded an MBE by late Queen Elizabeth II for his efforts in genocide education and community engagement through sport and storytelling. 

At the Ishami Foundation, we believe football is a powerful tool for peacebuilding. Through P2R and AMAHORO One Day One Goal, we bring together individuals who might never otherwise interact, fostering community cohesion, trust, and reconciliation. By understanding the past, we can build a better future for Rwanda and the wider world.

Purposeful Play and Home-Grown Solutions 

Together, the Ishami Foundation and Coaches Across Continents have developed a bespoke curriculum that integrates purposeful play with Rwanda’s Home-Grown Solutions (HGS)—a set of culturally rooted initiatives designed to promote community cohesion, transformation, and sustainable development

Home-Grown Solutions (HGS) were created by Rwandans, for Rwandans, as a means to fast-track national reconstruction and development after the 1994 Genocide against the Tutsi. Rooted in local traditions, cultural values, and community-led initiatives, these solutions were formalised in Rwanda’s 2003 Constitution to promote reconciliation, restore dignity, and strengthen national identity

Today, HGS continues to play a crucial role in Rwanda’s social and economic progress. These initiatives have:  

Rebuilt the country’s social fabric  

Fostered accountability and good governance  

Accelerated economic development and poverty reduction 

Encouraged collective action and national unity 

By incorporating HGS into Play2Remember and AMAHORO One Day One Goal, we reinforce the idea that football is more than a game—it is a tool for peace, education, and transformation.

If you would like to organise a Play2Remember or AMAHORO One Day One Goal football event at your school, corporate company, or in your community, please contact us at info@ishamifoundation.org
Our community impact coaches will support you in delivering a well-organized and impactful event,

Download our Purposeful Play and Home-Grown Solutions Curriculum.

 

Eric Murangwa Eugene remembers:

“The first ever public gathering after the Genocide was a football match between my former football club Rayon Sports and its main rival Kiyovu Sports that took place just weeks after the killing had ended. This game brought back a sense of life: for the first time since the genocide, Rwandans gathered to celebrate the return of peace and manifested hope for the future.”

RESEARCH IN THIS FIELD

For more about the latest scientific research in this field please see the GlocKnoCo – Sport For Development And Peace pages on the Palacký University Olomouc Website.